The music video for stitches was advertised on the UK tour poster earlier on in my blog. The video successfuly uses contunity of colour and links in with the 'gothic' style of the album cover, not only with the visual effects of the video (smoke, slow motion editing, dark rooms, lack of lighting, eagle, crow, old piano etc.), but the lyrics of the video too 'I find comfort in decay' is a typical lyric for their genre of music, when this lyrics is sung, there is a shot of the lead singer Gustav Wood holding his hand up against the camera, this suggests that the lyric is personal and that they want it to connect with the audience. Throughout the whole video, close ups of hands, eyes, lips and necks are used to make the video feel more intimate and 'beautiful' as the band have described in interviews with the press. The video is very much performance based, showing the audience how passionate the band are when performing and actually demonstrating what they play like live at gigs. Slow motion editing is used in certain bits of the video when the song slows down e.g a close up of feathers rising up from the drums as Ben hits them with drumsticks. Sillhouettes are also created by natural backlighting which give a sense of mystery about what the band looks like at the begninning of the video. The band members are dressed in every day clothes (jeans and a t shirt) to demonstrate that they're every day guys, and not 'rock gods' as they often put accross in interviews. The video reflects the band's personalities, music genre and attitude towards music extremely well, and therefore I think it is an affective, almost emotional video.
Paramore - The Only Exception
This video is entirely performance based. The video was created by the band top promote a new acoustic version of their song Never Be What You Want.
The video features the lead guitarists (and vocals) and the lead singer of the band in a rehearsal room with fairy lights and warm lighting. This helps imply that the band are of a pop-punk genre with lighthearted lyrics and perhaps that their music mainly appeals to a female audience, as they're personal lyrics that relate to relationships and teenage worries. The bokeh effect the camera has achieved with the fairy lights is to do with shallow depth of field, I think this links in with the lead singer as it's quite feminine and soft. The cuts fit in with the music, and close ups are used when necessary (my heart is often a lyric that close ups of Taylor's lips are used). Close ups are also used to get personal to the artist. Close ups of the lips, eyes and hands are physically attractive to a male audience when used for Taylor or attractive to a female audience when used on Blake. Extreme close ups of strumming and the piano are also used to demonstrate the band's technical skill. They are dressed in a particular way that links in with their style of music (baggy tops, jeans and beanie hats) their clothing is 'comfy' which then links into the lighthearted style of the video. The video is simple, but effective. Demonstrating femininity, technical skill and will appeal to both male and female audiences.
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